Samsung Product Image Gallery Guideline
To flawlessly execute a defined strategy, a clear roadmap is essential. While strategy and vision outline the "what" and "why," it is the "how" that often lacks detail. This is where the role of a gallery guide comes into play—bridging the gap with actionable precision and clarity.
All content should reflect their brand strategy & design identity
We developed the ‘Product Image Gallery Guideline’ to consistently express Samsung Electronics’ global brand identity and strategy on samsung.com—a critical touchpoint for customer communication.
Recognizing that product photography is a key element of communication, this guideline ensures all images are captured, edited, and utilized in alignment with the brand strategy. With the adoption of a new brand strategy, the communication focus has shifted from product-centric (features, technology) content to consumer-centric (benefits, value) content, reflecting a stronger emphasis on delivering consumer-oriented value.
To support this shift, we introduced a refreshed image guideline aimed at fostering collaboration among key stakeholders—including Samsung Electronics GMO, product departments, Cheil Worldwide, art directors, and photographers. This approach ensures alignment with the brand's value and facilitates the creation of meaningful, consumer-focused content that effectively communicates the intended message.
'Samsung.com = Digital epicenter'
Samsung.com serves as a digital platform wholly owned by the Samsung brand, playing a crucial role in clearly and consistently showcasing the brand’s identity and strategy. Through a cohesive tone and high-quality product imagery, Samsung.com naturally delivers messages to consumers in an intuitive and impactful manner.
Samsung’s new brand marketing strategy, "World-Class Content Creator," must come to life through the product images on Samsung.com, ensuring that this vision is vividly conveyed to consumers. As Samsung.com undergoes significant transformation, it is essential to manage these changes meticulously to ensure that only the positive outcomes of this evolution are seamlessly communicated to the audience.
Challenges
'Gallery Guideline = Creator’s roadmap'
To flawlessly implement a defined strategy, a clear and detailed roadmap is essential. Filling in the "how" that strategy and vision alone cannot fully address—this is the role of the Gallery Guide.
We needed a roadmap to enhance the completeness of Samsung.com Next-Gen, ensuring every step aligns seamlessly with the overarching goals.
Confidential Project
Due to a security agreement with our partner, we are unable to disclose the detailed processes and outcomes of this project. We kindly ask for your understanding. If you would like to know more about the project, please contact us via email.