Samsung.com Buying Tool

We helped Samsung.com make sense of tomorrow’s e-commerce and enhance the buying tools based on customer value.

Increase the quality of purchasing

The online shopping mall has evolved into an advanced platform, enabling product advertising and display through various online environments. It allows customers to access it anytime, anywhere, via desktop, mobile, and tablet devices, forming the foundation of modern retail activity. Key factors such as product price, quality, and variety, along with system accessibility, fast loading times, helpdesk support, personalized information screens, and tailored features for specific customers, have become essential elements that reflect care for customers.

Today’s online shopping malls are no longer just sales channels but also serve as critical marketing and branding platforms. To exceed customer satisfaction and deliver positive shopping experiences, they must evolve into value-driven commerce platforms.

We partnered with Cheil Worldwide to explore these questions and uncover customer value, developing a global UX strategy for Samsung.com’s Buying Tool.

Where is the product I want?
The shopping platform should be fun, reliable, convenient, and save your time.

Approach & Process

Analysis & Research

Micro & Macro Research
Literature Review
Analysis of current situation

Finding Key Facts

e-Commerce Key Facts
Pain-Point & Strength
Customer Needs & ValueOther Facts

Define UX Direction

Ideation of Buying Tool Strategy
Key Feature on B/S/M
UX/UI Planning
Contents Strategy

UX Proposal

Research & Analyst Report
Propose the Buying Tool
StrategyUX/UI Storyboard Output

24

Customer Needs

8

Customer Values

20

UX Key Facts

We have established a four-stage consumer purchasing process through preliminary research and analysis of similar services, identifying 24 Customer Needs, 8 Customer Values, and 20 UX Key Facts for each stage. Based on these findings, we developed eight comprehensive Global UX/UI strategies from the perspectives of Branding, Service, and Marketing.

These strategies maintain a complementary relationship across the three perspectives and form the foundation for proposing a Global Buying Tool UX/UI. This proposed Global Buying Tool UX/UI enhances accessibility to information and ease of use across Samsung.com’s diverse range of products, accessories, and options. It also provides a unified purchasing process for all products and offers various approaches to Cross-Selling. Ultimately, this will serve as a starting point for transforming Samsung.com into a comprehensive marketing and commerce platform.

Confidential Project

Due to a security agreement with our partner, we are unable to disclose the detailed processes and outcomes of this project. We kindly ask for your understanding. If you would like to know more about the project, please contact us via email.