BMW MINI Brand Webiste
Conveying the Sophisticated Freedom of the MINI Brand
Differentiated Brand Narrative is BMW MINI
BMW MINI is a brand beloved by the younger generation, known for its spirited freedom and refined image.
To strengthen BMW MINI's differentiation and identity in the domestic market, we revamped the official BMW MINI Korea website. This renewal project encompassed everything from strategy and planning to design, programming, and server setup, ensuring that MINI’s exceptional design and distinctive brand image shine throughout the website. We unified the design concept and system to offer a consistent user experience across multiple platforms, including desktop, tablet, and mobile. Additionally, we streamlined all processes, from promotions and model introductions to test drive applications, for simplicity. To convey a 'Differentiated Brand Narrative' to MINI Owners and Fans, we highlighted MINI’s unique, sophisticated design and brand imagery. By leveraging a clear design style and Tone & Manner, we simplified previously complex content structures, creating an organized flow and hierarchy across all content.
Confidential Project
Due to a security agreement with our partner, we are unable to disclose the detailed processes and outcomes of this project. We kindly ask for your understanding. If you would like to know more about the project, please contact us via email.