The Next-Generation Steering Wheel Switch Prototype Development

The Heritage Series Grandeur : A modern take on the 1986 flagship sedan

Heritage meets cutting-edge technology

현대 그랜저의 출시 35주년을 기념하여, 현대자동차는 1986년 첫 출시된 그랜저를 현대적으로 재해석한 '그랜저 헤리티지 시리즈 콘셉트'를 선보였습니다.

우리는 이 상징적인 세단의 재탄생 과정에서 중요한 역할을 맡아, 스티어링 휠, 클러스터, AVNT, 서브 디스플레이의 개발에 참여했습니다. 하드웨어 및 소프트웨어 개발, UX 컨셉과 디자인 개발을 통해 21세기에 걸맞은 미래지향적인 프로토타입을 완성했습니다.

이 프로젝트는 과거 그랜저의 영광을 소환하는 동시에, 현대적인 기술과 디자인으로 미래를 향한 새로운 비전을 제시합니다.

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From the outside, the Heritage Series Grandeur retains a lot of its old charm. however, it’s a different story. The interior boasts a beautiful combination of past and present. Although entirely remodeled, the interior maintains the Grandeur's ‘80s vibe and features some of the sedan’s original features which were completely new at the time, like the single-spoke steering wheel and jet airplane-style gear selector.

Hyundai Worldwide
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The upper part of the dashboard now has a modern and eye-catching ultra-wide display. The long vertical display at the bottom of the center fascia serves as the main controller of the infotainment system. It allows drivers to access multimedia content, select their driving mode. There's also another vertical display below the dashboard for HVAC and infotainment system controls.

Hyundai Worldwide

Confidential Project

Due to a security agreement with our partner, we are unable to disclose the detailed processes and outcomes of this project. We kindly ask for your understanding. If you would like to know more about the project, please contact us via email.