The Study and Evaluation of In-Vehicle Display System

In the rapidly evolving landscape of future mobility, the layout and size of in-vehicle displays are becoming increasingly critical research areas. With the proliferation of autonomous vehicles, electric cars, and shared mobility services, the car's function is shifting beyond driving assistance to supporting passenger productivity, entertainment, and seamless content consumption. As the era of autonomous driving unfolds, where every driver becomes a passenger, the in-car display transitions from a supplemental tool to a core component of the passenger experience. This shift demands more dynamic and personalized content consumption, tailored to the specific function and nature of the vehicle.

Global consumers' trust in digital technology and the rapid evolution of content consumption patterns drive significant changes in in-vehicle display design. Consumers now expect real-time information delivery, immersive digital experiences, and highly personalized interfaces. These demands are crucial in future mobility models like autonomous and connected vehicles. Therefore, the size and layout of in-car displays must continuously evolve to offer tailored experiences that meet these needs. This underscores the need for constant research and innovation, positioning display design as a pivotal factor in redefining the overall in-car experience.

The emergence of the "fifth screen" economy further highlights the importance of adaptive in-vehicle displays. As vehicles increasingly serve diverse functions, from shared transportation to autonomous workspaces, the size and configuration of displays must align with these changing roles. In response to this, we collaborated with Hyundai Motor Company to conduct pioneering research aimed at addressing these shifts. This research identified key customer segments driving the next generation of display and content needs, and through practical testing, proposed a clear direction for how the "fifth screen" will evolve in future mobility environments. These insights are expected to shape differentiated display solutions in the autonomous and connected vehicle markets.